Pay Per Click

Pay Per Click

Pay Per Click (PPC) marketing helps get the highest return on investment for our clients from their Pay Per Click advertising campaigns. We create and manage profitable PPC campaigns on platforms such as Google AdWords, Bing Ads, Yahoo Gemini, and other Pay Per Click platforms. We deliver positive and measurable PPC results that help our clients to achieve, and often surpass, their marketing goals. We manage each of our clients’ accounts on a daily basis and constantly monitor bid prices and campaign budgets to make sure we maximize the success of each clients PPC campaigns.

What is Pay Per Click?

Pay Per Click marketing is a popular method of internet advertising where advertisers pay a fee every time someone clicks on one of their ads. Ads are only shown to people who have an interest in your products or services. If someone is interested in the product or service you are offering, they will click the ad to learn more. This is how PPC drives interested users to your website. There are two different kinds of PPC ads: search engine ads, and display ads.

  • Search engine ads allows advertisers to bid for ad placement in a search engine’s sponsored links for keywords related to their business offerings.
  • Display ads allow an advertiser to place banner ads on third party websites which are only shown when people search for or show an interest in the products or services an advertiser is offering.
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Drive Leads & Revenue with An Affordable

Pay Per Click

Campaign

Pay Per Click (PPC) is a form of online advertising in which the advertiser (you) pay only when a potential customer clicks on the ad. The traditional “tried and true” advertising mediums of the past like commercials, billboards and print ads have no guarantee of creating fresh leads.

Palm Beach Pay Per Click campaigns provide guaranteed leads since advertisers only pay when users click onto their website or receive calls from their ad. If they aren’t clicking, you aren’t paying!

By far, the largest provider of Pay Per Click advertising is Google, Inc. who provides online advertising on the search results of Google.com and thousands of other partner websites across the internet. Following Google are Bing, Facebook, Instagram, Twitter, Youtube, and Yahoo round out the top online advertising choices.

How Much Do Pay Per Click Campaigns Cost?

PPC campaigns run on a system similar to a silent auction. In essence, an advertiser places a bid to have their ads show up when a potential customer searches a certain keyword or phrase. The highest bidder has their ad shown first, with the second highest bidder having their ad shown second, and so on. Sounds simple right? Well, Palm Beach Pay Per Click Management goes a bit deeper and is more complex than that.

Search Engines want to keep users of their site clicking on ads, since advertisers do not pay if users do not click ads. To ensure these users stay happy, a “Quality Score” system is implemented to ensure that ads are relevant to the keyword or phrase searched by users. A high Quality Score will cost less per click and ads will be be shown before competing ads with a lower Quality Score.

The Quality Score system of Palm Beach PPC campaigns allows a savvy PPC Manager to pay less for their advertisements and receive more leads than their competitors at the same time. So how much do Palm Beach Pay Per Click campaigns cost? Well, that all depends on who manages your online marketing campaign.

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See How Much You Can Save on PPC!
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The Measurement of Success

The incredible results generated by Voxdelta’s PPC Experts are hard to believe without seeing it with your own eyes. Ready to become a true believer? Below are example metrics from a recent client who had previously used a Top 10 nationally branded Pay Per Click agency for their Google AdWords PPC campaign in Palm Beach.

Before hiring Voxdelta, the client was paying $5.24 per click, while their average cost per conversion (turning a lead into a sale) came to a whopping $166.98! Although the client’s industry allowed them to be profitable while paying $166.98 per conversion, they were certainly not maximizing profits!

Voxdelta scrapped the floundering campaign and started fresh. After one month the client was paying a much lower $2.21 per click, 42% of what they had paid previously! More importantly, the average cost per conversion went down to $26.33, 84% less than before! Never satiated, our Palm Beach PPC Expert continued to monitor the campaign and make constant adjustments. By the third month of the client’s Google AdWords campaign, they were down to a cost of $1.81 per click and $10.33 per conversion!

The chart below shows the difference between us, and the rest:

Impressions (# of Views of the Ad)Average Cost Per ClickAverage Cost Per Conversion
Six Months w/ Large PPC Agency43,890$5.24$166.98
Sixth Month w/ Voxdelta PPC866,568$1.81$10.33
Difference in Our Results2000% Increase in ad visibility65% decrease in cost per click94% decrease in cost per conv.

Our campaign(s) yielded 10 customers per day from PPC, saving our client over $150.00 per conversion or $1,500.00 per day in lead generation.

OUR PAY PER CLICK SERVICES

Google AdWords

We know all the tricks needed to get the most from your AdWords campaigns and your budget!

Remarketing & Retargeting

Remarketing will re-engage users who have visited your website but did not make a purchase.

Bing Advertising

Bing Ads is a great platform and online advertising solution for PPC marketing for most organizations.

PPC Audits

Concerned about your PPC campaigns? A PPC Audit can provide a ''second opinion'' guided by a data analysis.

Display Advertising

Display advertising will help you get your brand more online exposure, engagement and conversions.

Social Advertising

We develop a bespoke social advertising strategy for your brand aimed to meet KPIs and target metrics.

Complete Pay Per Click Management:

Complete pay per click (PPC) management includes all of the following:

  • PPC search campaign strategy
  • Keyword research and selection
  • Writing ad creative and copywriting
  • Campaign set-up and deployment
  • Bid management and ROI tracking
  • Landing page optimization and development
  • Campaign management, analytics and reporting

PPC Deliverables

We provide monthly PPC reporting to detail the successes regarding keywords, ad copy, cost per click, and conversions so you know how your campaign is doing. We typically set up a 30 minute call after you review our report to summarize your campaign’s progress, outline any changes we’ve made, and answer any questions you may have.

What
Clients Say

Contact us to get maximum returns from your PPC marketing investments. We do not just do SEO and Internet marketing services. We also have a diverse array of related offerings like SEO friendly web design, pay per click, website audits, social media optimization, branding and several others.

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